“Your strengths are the seeds; nurture them, and they will grow into forests of possibility."
David Ross
My Coaching Philosophy
My approach is rooted in Positive Psychology. Instead of asking "What's wrong and how do we fix it?" I ask "What's strong and how do we grow it?"
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This means we start with what's already working in your life—your natural talents, the moments when you feel most alive, the strengths that come so easily you might not even notice them. Research shows that building on strengths creates more lasting change than trying to fix weaknesses ever could.
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Together, we'll explore:
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Your signature strengths—and surprising new ways to apply them
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Resilience that goes beyond bouncing back to actually growing stronger
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The power of self-compassion to accelerate rather than slow your progress
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How your unique talents connect to what matters most to you
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The art of truly experiencing life's positive moments, not just rushing through them
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These six interconnected principles form the foundation of how we'll work together:​
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Ready to discover what's strong and grow it?
Let's explore how your natural strengths can become the foundation for the change you seek.
About Me
I’m David Ross, a Positive Psychology Growth Strategist, and I’ve had the privilege of guiding clients across multiple continents to create transformational breakthroughs and build lives deeply aligned with their purpose.
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Originally from Scotland, I bring a uniquely global perspective shaped by years of working with diverse teams across Europe, Latin America, and Asia. This multicultural experience allows me to connect authentically with clients worldwide, understanding how cultural context shapes every personal growth journey.
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Over the years, I’ve helped hundreds of people achieve lasting change—not just surface improvements, but fundamental shifts in how they see themselves and navigate life. My clients often tell me that the changes we create together ripple through every area of their lives.
My coaching style blends warmth with precision. I create a safe, confidential space where you’ll feel genuinely heard and understood, while also bringing the kind of challenging, insight-driven conversations that spark real movement. I listen deeply, ask the right questions at the right time, and help you cut through the noise so you can reconnect with your authentic “why.”
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I believe you already have the inner resources for the change you’re seeking. My role is to help you access them, strengthen them, and put them to work so you can achieve—and often surpass—the goals you set.
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Whether you’re navigating a life transition, seeking breakthrough clarity, or stepping into your next level of success, I offer the partnership, insight, and accountability that turn aspirations into reality.
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Credentials
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2023
Neuro-Linguistic Programming (NLP) Practitioner Certificate (CPD)
The Academy of Modern, Applied Psychology
Professional ID: ACH-53836545
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2020
Diploma in Modern Applied Psychology Course (DiMAP) (CPD)
The Academy of Modern, Applied Psychology
Professional ID: SY4361-P056E06-AC
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2019
Advanced Certificate in Life Coaching Skills & Practice (CPD)
Life Coaching Practitioner Diploma
The Academy of Modern, Applied Psychology
Professional ID: ACH-53836545 / SY4361-P056E06-AC
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Skilled Helper Fundamentals Certificate (CPD)
The Academy of Modern, Applied Psychology
Professional ID: ACH-53836545
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2017
Diploma in Human Capital Management
Tecnológico de Monterrey
Coaching Pathways
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Individual
Positive Psychology-Based Personal Development
Our one-on-one coaching sessions are conducted virtually via Zoom, using evidence-based positive psychology principles to help you identify your strengths, build resilience, and create meaningful progress toward your goals. Through a supportive and collaborative approach, David guides you in developing greater well-being, confidence, and life satisfaction.
Group & Team
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Facilitation​ Workshops & Team Development
David facilitates group sessions and team-building workshops virtually via Zoom, applying positive psychology principles to enhance communication, leverage collective strengths, and foster positive team dynamics.
My Approach
Your Journey,
Your Pace
Every session is shaped around your experiences, goals, and what matters most to you. Together, we create a path that feels natural, meaningful, and aligned with who you are. This is not a one-size-fits-all process—it’s your journey, guided for you.
Connection
A Safe Space to Be Fully Heard
Connection is at the heart of our coaching approach. You’ll be met with genuine compassion and non-judgmental support, allowing you to feel seen, understood, and empowered to move forward with confidence.
Confidentiality
Trust is the Foundation
Your privacy is our priority. All sessions are conducted in a secure, respectful, and fully confidential environment—ensuring you feel safe to speak openly and honestly throughout your journey.
Client Feedback
"Working with David has been a game-changer. He really listens and understands where I’m coming from, and I finally feel like I have a clear path forward. I’ve learned how to focus on my strengths and take steps that actually feel right for me."
Zoraya C.
"David creates a space where I feel comfortable exploring what’s really going on in my life. His guidance is practical but also really personal. I feel more confident and in tune with myself than I have in years."
Alexander R.
"I wasn’t sure what to expect from coaching, but David made it easy to open up and reflect. His insight and encouragement helped me see possibilities I hadn’t considered before. I’m now more focused and motivated to grow in ways that feel authentic."
Silvia C.
"Every session with David leaves me feeling heard, understood, and inspired. He helps me recognize my strengths and align my actions with what truly matters to me. I’ve noticed real changes in how I approach challenges and opportunities alike."
Patrick R
Frequently Asked Questions
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What exactly happens in a coaching session?
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Every session is tailored to you. We explore your goals, strengths, and challenges, reflect on what’s working and what isn’t, and create actionable steps that feel natural and meaningful. It’s a space for insight, clarity, and forward movement.
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Do I need to have specific goals before starting coaching?
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Not at all. Some clients come with clear goals, while others are exploring what they truly want. Together, we’ll uncover your priorities, strengths, and opportunities, so you can move forward with clarity and purpose.
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How long does it typically take to see results from coaching?
Coaching is a personal journey, so progress looks different for everyone. Some clients notice small shifts in mindset and confidence after the first session, while deeper changes often emerge over several weeks. The focus is on steady, meaningful growth that lasts.
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Are all coaching sessions conducted online?
Yes, all coaching sessions are conducted virtually via secure video platforms. This online format allows me to work with clients from anywhere, providing you with convenient access to personalized coaching from the comfort of your own space.
